Ostrich at Ostrich.com

Mmmm, now thats good stuff! Full selection of different cuts. Get yours now at www.Ostrich.com

We stand alone..

We will be the first to say that this book is different. We stand alone in showing awe inspiring dishes with ingredients that will wow crowds. Or just get your in laws back by feeding them snake and saying its chicken! Either way the TLC cook book is truly unlike anything else.

"Figure 6.1 shows the four major steps in designing a customer driven marketing strategy.In the final two steps, the company decides on a value proposition- on how it will create value for target customers. Differentiation involves actually differentiating the firms market offering to create superior customer value" (Marketing : an Intro by Kotler pg 167)

Dont be scared...

Apprehension to exotic foods, even tho they taste like chicken, is understandable. To be "exotic" one doesn't necessarily need exotic ingredients, but maybe an exotic approach. Traditionalists could take tuna, "the chicken of the sea" for example. The innovators, early adapters, and early majority have long been aware of  sushi. The other two groups, the late majority and the laggards, may not have tried this japanese cuisine. But its another inventive and exotic food you can make at home, that stays close to home with familiar ingredients. You've used tuna to grill or maybe for sandwiches. Below, fresh cut tuna on rice. And you have eaten avocado and had rice before; why not put it all together? Below, Tiger rolls.

"Innovators are venturesome-they try new ideas at some risk. Early adapters are guided by respect-they are the opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate- although they are rarely leaders, they adopt new ideas before the average person. The late majority are skeptical- they adopt an innovation only after a majority of people have tried it. Finally, laggards and tradition bound  - they are suspicious of changes and only adopt the innovation once it has become tradition itself." 

Marketing : an Intro by Kotler pg 149

Satisfaction Guaranteed!

We want you to cook, learn and progress with the TLC cookbook. Most of all, we want you to be satisfied with the experience that comes with the purchase of our book. "What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumers expectations and the products perceived performance." (Marketing : an Intro by Kotler pg. 147) We know you have high expectations for your choice of food. Great. This book will meet and surpass your highest expectations at a great value. Just $24.99!

Try Opah

Opah is a fish indigenous to warmer waters off the coasts of hawaii. A beautiful flaky fish and a great substitute for an every day salmon. Here, pan seared with seasonal veggies and a wheat couscous. See the full recipe in the TLC cookbook.

Pick up opah filets at www.wildoceanseafoods.com

Voice your opinion!

" As a result of the recent explosion of marketing, companies can obtain great quantities of information, sometimes even too much. The challenge is to transform todays vast volume of consumer information into actionable customer and market insights."(page 125 of "Marketing : an Intro" by Kotler.) We at the TLC cookbook also believe this is true. We want your opinion and insight on what it is you want in a good dish. Write in and tell us some of your favs or something you would like to see. This way we can keep the online database updated with your favorite exotic goodies. Lets hear it!

"Thus the company needs sound information in order to produce superior value and satisfaction for customers" (Marketing : an Intro pg. 125 Kotler)

Economy got u down?

Lets face it... the economy isn't looking too good. People have to be more concerned with how and where they spend money. On page 92 of  "Marketing: an intro" by Kotler it states "The economic environment consists of factors that affect buying power and patterns. The economic environment is characterized by more consumer concern for value and shifting consumer spending patterns." And the pattern right now is to not spend a whole lot. Thats why we have priced the Tastes Like Chicken cookbook at a mere $24.99. For the price of lunch for two, you can learn how to create beautiful exotic dishes for life!