Set to compete!

"In setting its prices, the company must also consider competitors' costs, prices, and market offerings. Consumers will base their judgments of a products value on the prices competitors charge for similar products." (Marketing : an Intro by Kotler pg 269) The Majority of cook books go for way above the asking price of the TLC cook book. $40, $50, even up to $80! Not us! You get more with our book at a fraction of the price! Why wait? Pick up a copy of the Taste Like Chicken cook book today!

Happy holidays!

Have an Exotic food spread for the holidays! Shown is pork shoulder and a spread of different sausages.

More than meat

Ever tried a dragon fruit? Also known as "pitaya" they are native to parts of South America and Asia. With a great tangy flavor, you will love the recipes we have put together with them!

Great holiday price!

At $24.99 the TLC cook book couldn't be easier to get behind. For that great value you can change the way u cook! You can open up a huge array of flavors that you never thought of before! Only $24.99 to sculpt the future of your culinary prowess!

"As a part of a companies overall value proposition, price plays a key role in creating customer value and building customer relationships" (Marketing : an Intro by Kotler pg. 259)

New twist

A quick update on our classic slider, now with ground elk! Get full cooking instructions on our updated online data base.

Were growing!

The reaction to the TLC cookbook has been phenomenal!  We want to say thank you for making our book great. Keep telling friends and relatives how much you love to cook exotic! Because of the new growth we will now be extending our online data base with even more great exotic foods! "If the new product satisfies the market, it will enter a growth stage, in which sales will start climbing quickly. The early adopters will continue to buy and later buyers will start following their lead, especially if they hear a favorable word of mouth"  (Marketing : an Intro by Kotler pg. 248.)

Along with updating the online data base, look for updated]s and substitutes to your already great recipes. Check in often, you never know what's changed! "The company might also try modifying the product - changing characteristics such as quality, features, style or packaging to attract new users and to inspire more usage." (Marketing : an Intro by Kotler pg. 249)

Get more for what u pay for

At the low price of $24.99 one would expect this book to be just okay. But don"t let the price fool you. The TLC cookbook has over 300 pages of recipes, glossaries on ingredients, info on suppliers, back history of ingredients and much more. All that paired with an updating online data base, you get way more for less. 

"More for less. Of course, the winning value proposition would be to offer 'more for less.' Many companies claim to do this. And in the short run, some companies can actually achieve such lofty positions." (Marketing : an Intro by Kotler pg 191)

Ostrich at Ostrich.com

Mmmm, now thats good stuff! Full selection of different cuts. Get yours now at www.Ostrich.com

We stand alone..

We will be the first to say that this book is different. We stand alone in showing awe inspiring dishes with ingredients that will wow crowds. Or just get your in laws back by feeding them snake and saying its chicken! Either way the TLC cook book is truly unlike anything else.

"Figure 6.1 shows the four major steps in designing a customer driven marketing strategy.In the final two steps, the company decides on a value proposition- on how it will create value for target customers. Differentiation involves actually differentiating the firms market offering to create superior customer value" (Marketing : an Intro by Kotler pg 167)

Dont be scared...

Apprehension to exotic foods, even tho they taste like chicken, is understandable. To be "exotic" one doesn't necessarily need exotic ingredients, but maybe an exotic approach. Traditionalists could take tuna, "the chicken of the sea" for example. The innovators, early adapters, and early majority have long been aware of  sushi. The other two groups, the late majority and the laggards, may not have tried this japanese cuisine. But its another inventive and exotic food you can make at home, that stays close to home with familiar ingredients. You've used tuna to grill or maybe for sandwiches. Below, fresh cut tuna on rice. And you have eaten avocado and had rice before; why not put it all together? Below, Tiger rolls.

"Innovators are venturesome-they try new ideas at some risk. Early adapters are guided by respect-they are the opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate- although they are rarely leaders, they adopt new ideas before the average person. The late majority are skeptical- they adopt an innovation only after a majority of people have tried it. Finally, laggards and tradition bound  - they are suspicious of changes and only adopt the innovation once it has become tradition itself." 

Marketing : an Intro by Kotler pg 149

Satisfaction Guaranteed!

We want you to cook, learn and progress with the TLC cookbook. Most of all, we want you to be satisfied with the experience that comes with the purchase of our book. "What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumers expectations and the products perceived performance." (Marketing : an Intro by Kotler pg. 147) We know you have high expectations for your choice of food. Great. This book will meet and surpass your highest expectations at a great value. Just $24.99!

Try Opah

Opah is a fish indigenous to warmer waters off the coasts of hawaii. A beautiful flaky fish and a great substitute for an every day salmon. Here, pan seared with seasonal veggies and a wheat couscous. See the full recipe in the TLC cookbook.

Pick up opah filets at www.wildoceanseafoods.com

Voice your opinion!

" As a result of the recent explosion of marketing, companies can obtain great quantities of information, sometimes even too much. The challenge is to transform todays vast volume of consumer information into actionable customer and market insights."(page 125 of "Marketing : an Intro" by Kotler.) We at the TLC cookbook also believe this is true. We want your opinion and insight on what it is you want in a good dish. Write in and tell us some of your favs or something you would like to see. This way we can keep the online database updated with your favorite exotic goodies. Lets hear it!

"Thus the company needs sound information in order to produce superior value and satisfaction for customers" (Marketing : an Intro pg. 125 Kotler)

Economy got u down?

Lets face it... the economy isn't looking too good. People have to be more concerned with how and where they spend money. On page 92 of  "Marketing: an intro" by Kotler it states "The economic environment consists of factors that affect buying power and patterns. The economic environment is characterized by more consumer concern for value and shifting consumer spending patterns." And the pattern right now is to not spend a whole lot. Thats why we have priced the Tastes Like Chicken cookbook at a mere $24.99. For the price of lunch for two, you can learn how to create beautiful exotic dishes for life!

Ever changing

So u ask, "if i buy the Taste like chicken cookbook, will i just be tired of it after a couple months?" In "Marketing: an introduction" Kotler states on pg. 42 that "Companies need growth if they are to compete more effectively..." With our comprehensive online data base, we are constantly updating and changing our ingrediants, growing together with you as your kitchen endevours grow and change.

Our mission...

“A company’s mission should not be stated as making more sales or profit”
(Marketing: an introduction Kotler pg 39). Our mission is to broaden the horizons of our customers by introducing foods and ingredients that they’ve never thought of using before. You never know, You might end up loving Tripe!

The value of the Tastes Like Chicken cookbook

"Marketing seeks to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction."
Marketing: an introduction. Kotler pg. 31

We aim to attract new customers by showing the ease of cooking with exotic foods. Many people are turned off by the idea of using new ingrediants, but with the comprehensive ingredient glossary, the Tastes like Chicken cookbook with make experienceing new tastes a joy! A seasoned exotic chef already? No worries, weve kept u in mind as well. With the advanced section of the book and the ever updating ingredients database, we'll teach you old dogs some new tricks.

"The first four steps of the marketing process focus on creating value for the customer"
Marketing: an introduction. Kotler pg. 29

After cooking with the Taste like Chicken cookbook, you will never look at your kitchen the same again. You will feel a "leg up" on other chefs with a new repatoire of great dishes!

Updated online database

Many exotic foods like pomegranate molasses, riga sprats, Nigerian plantain flour, bonito flakes, Twiglets, Branston's Pickle and other foreign delights can be purchased easily online. Check out these Sites for more info:

Ethnicgrocer.com

Brittishdelights.com

Asiafoods.com

Also for exotic meats like elk, buffalo, deer and ostrich check out:

Exoticmeatsales.com

A Great variety of west indian and Caribbean products at:

Islandtaste.net

Look out for future posts with even more great food sites