The Tasts Like Chicken Cookbook

The “Tastes Like Chicken” cookbook offers a new unique approach to your everyday home kitchen cooking. Tired of Bland burgers? Try a Buffalo burger. Want something different then Chicken alfredo? Replace that with an Ostrich Orzo. This book will make frog legs, rattlesnake, cow tongue and pig feet taste even better than they sound! From the far east to the far out, the Taste Like Chicken Cookbook will make dinner anything but boring.

Tuesday, December 16, 2008

We stand alone..

We will be the first to say that this book is different. We stand alone in showing awe inspiring dishes with ingredients that will wow crowds. Or just get your in laws back by feeding them snake and saying its chicken! Either way the TLC cook book is truly unlike anything else.

"Figure 6.1 shows the four major steps in designing a customer driven marketing strategy.In the final two steps, the company decides on a value proposition- on how it will create value for target customers. Differentiation involves actually differentiating the firms market offering to create superior customer value" (Marketing : an Intro by Kotler pg 167)

1 comment:

Master Mind Media said...

I like your approach here! By setting yourself apart you are creating value to customers, but you still stay grounded by sticking to the types of food that everybody loves. You just make them a little bit different.