Apprehension to exotic foods, even tho they taste like chicken, is understandable. To be "exotic" one doesn't necessarily need exotic ingredients, but maybe an exotic approach. Traditionalists could take tuna, "the chicken of the sea" for example. The innovators, early adapters, and early majority have long been aware of sushi. The other two groups, the late majority and the laggards, may not have tried this japanese cuisine. But its another inventive and exotic food you can make at home, that stays close to home with familiar ingredients. You've used tuna to grill or maybe for sandwiches. Below, fresh cut tuna on rice. And you have eaten avocado and had rice before; why not put it all together? Below, Tiger rolls.
"Innovators are venturesome-they try new ideas at some risk. Early adapters are guided by respect-they are the opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate- although they are rarely leaders, they adopt new ideas before the average person. The late majority are skeptical- they adopt an innovation only after a majority of people have tried it. Finally, laggards and tradition bound - they are suspicious of changes and only adopt the innovation once it has become tradition itself."
Marketing : an Intro by Kotler pg 149
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